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THE A-LIST WINNERS ANNOUNCED
For Immediate Release

THE A-LIST HOLLYWOOD AWARDS Announces Agency of the Year plus Moving Image Advertising and Branded Entertainment Winners

-- The creative awards is the first competition of its kind in Hollywood, to focus on the link between advertising and entertainment.  --
 
Hollywood, CA, April 3, 2014 – THE A-LIST HOLLYWOOD AWARDS, the first creative advertising competition of its kind in Hollywood, honoring creative excellence and innovation intersecting between advertising and entertainment, proudly announced the winners for the Moving Image Advertising and Branded Entertainment Awards.

2014 The A-List Hollywood Agency of the Year Award was decided based on a point system on the outstanding work chosen by the Juries across all media. For the first time The A-List Hollywood introduced the coveted ‘The Agency of the Year Award’.
 
Agency of the Year: Creative Artists Agency Marketing Los Angeles

2014 Moving Image Advertising & Branded Entertainment: 42 A-List Awarded (6 Gold, 11 Silver, 25 Bronze)

Gold A-List Hollywood Awards are as follows:
•    Creative Artists Agency, Los Angeles, Branded Entertainment, Best Use of Craft / Technique, Chipotle Mexican Grill: The Scarecrow
•    Creative Artists Agency, Los Angeles, Branded Entertainment, Games - Online Gaming, PC/Console Gaming, Mobile Games, Chipotle Mexican Grill: The Scarecrow
•    Creative Artists Agency, Los Angeles, Branded Entertainment, Online - Videos, Movies, Webisodes, Social, Chipotle Mexican Grill: The Scarecrow
•    Creative Artists Agency, Los Angeles, Moving Image Advertising, Technique - TV/Cinema/Online/Mobile: Animation, Chipotle Mexican Grill: The Scarecrow
•    McCann, Melbourne, Moving Image Advertising, Integrated Campaign, Metro Trains: Dumb Ways to Die
•    McCann, Melbourne, Moving Image Advertising, Technique - TV/Cinema/Online/Mobile,  TV Commercial Spot 121 - 240 seconds, Metro Trains: Dumb Ways to Die


Silver A-List Hollywood Awards are as follows:
•    180heartbeats + JUNG v. MATT, Warsaw, Branded Entertainment, Music, Campaign, Rak' n' Roll Foundation
•    Creative Artists Agency, Los Angeles, Branded Entertainment, Music, Chipotle Mexican Grill: The Scarecrow
•    Creative Artists Agency, Los Angeles, Moving Image Advertising, Interactive, Games, Chipotle Mexican Grill: The Scarecrow
•    Creative Artists Agency, Los Angeles, Moving Image Advertising, Technique – Interactive, Music/Sound Design, Chipotle Mexican Grill: The Scarecrow
•    Creative Artists Agency, Los Angeles, Moving Image Advertising, TV/Cinema/Online/Mobile, TV Commercial Spot 121 - 240 seconds, Chipotle Mexican Grill: The Scarecrow
•    Leo Burnett New York, Branded Entertainment, Best Use of User-Generated Content, Cinematography, The Village Voice: 8 Million Protagonists
•    McCann, Melbourne, Moving Image Advertising, Interactive, Games, Metro Trains: Dumb Ways to Die
•    Pereira & O' Dell, San Francisco, Branded Entertainment, Online - Videos, Movies, Webisodes, Social, Intel + Toshiba: The Power Inside
•    Publicis Italy, Milan, Branded Entertainment, Online - Videos, Movies, Webisodes, Social Heineken International: The Candidate
•    RPA, Santa Monica, Branded Entertainment, Campaign, Best Use of Social Media, America Honda Motor Co., Project Drive-In - Campaign
•    The Martin Agency, Richmond, Branded Entertainment, Mobile, John F. Kennedy Presidential Library, Clouds Over Cuba

Bronze A-List Hollywood Awards are as follows:
•    Leo Burnett New York, Branded Entertainment, Live Events, The Village Voice: 8 Million Protagonists
•    Ogilvy,  New York, Branded Entertainment, Best Use of Craft/Technique IBM: A Boy and his Atom
•    Ogilvy, New York, Moving Image Advertising, Technique - TV/Cinema/Online/Mobile, Animation, IBM: A Boy and his Atom
•    The Martin Agency, Richmond,  Branded Entertainment, Best Use of Craft / Technique, John F. Kennedy Presidential Library: Clouds Over Cuba
•    The Martin Agency, Richmond, Branded Entertainment, Online - Videos, Movies, Webisodes, Social, John F. Kennedy Presidential Library: Clouds Over Cuba
•    Nexus, London, Branded Entertainment, Television - Scripted, Unscripted, Specials, Honda UK: Honda 'Hands'
•    DDB Tribal Group, Düsseldorf, Branded Entertainment, Best Use Mixed Campaign, Deutsche Telekom: Move On
•    Fighting Fish, Clichy, Branded Entertainment, Best Use of Craft / Technique, Perrier Secret Place
•    GSD&M, Austin, Branded Entertainment, Best Use of Celebrity in Branded Content, RadioShack: The Phone Call
•    Animal Inc., Pittsburgh, Branded Entertainment, Online - Videos, Movies, Webisodes, Social, Nationwide Insurance, Seven Days
•    Pereira & O' Dell, San Francisco, Branded Entertainment, Online - Videos, Movies, Webisodes, Social, Skype "Stay Together" Family Portraits
•    Pereira & O' Dell, San Francisco, Branded Entertainment, Best Use of Celebrity in Branded Content, Intel + Toshiba: The Power Inside
•    Clemenger BBDO, Sydney, Branded Entertainment, Games - Online Gaming, PC/Console Gaming, Mobile Games, Campaign, Skittles: Telekinize The Rainbow
•    Shine Limited NZ, Pukekohe, Branded Entertainment, Best Use of Craft/Technique, Beck's Beer: The Beck's Edison Bottle
•    Grip Limited, Toronto, Branded Entertainment, Best Use of Mixed Campaign, Labatt Breweries of Canada, Kokanee: The Movie Out Here
•    McCann Erickson, New York, Branded Entertainment, Best Use of Product/Brand in Television Show, Verizon Wireless: The Verizon COLOR Live Broadcast Application
•    McCann Erickson, New York, Branded Entertainment, Live Events, Verizon Wireless: The Verizon COLOR Live Broadcast Application
•    Creative Artists Agency, Los Angeles, Moving Image Advertising, Technique - TV/Cinema/Online/Mobile, Best use of Music, Chipotle Mexican Grill: The Scarecrow
•    Curious Film, Surry Hills, Moving Image Advertising, Technique - TV/Cinema/Online/Mobile Direction, Foster' s Group Ltd, Carlton Dry: Hello Beer
•    Curious Film, Surry Hills, Moving Image Advertising, Technique - TV/Cinema/Online/Mobile, Direction, New Zealand Transport Agency, Drug Driving: Blazed
•    RPA, Santa Monica, Moving Image Advertising, TV/Cinema/Online/Mobile, Cinema Commercial - 90 Seconds and Over, Newport Beach Film Festival: Mandible
•    RPA, Santa Monica, Moving Image Advertising, Integrated Campaign, Honda: Project Drive-In - Campaign
•    RPA, Santa Monica, Moving Image Advertising, Interactive, Social Media, Honda: Project Drive-In - Campaign
•    Publicis Italy, Milan, Moving Image Advertising, Interactive, Social Media, Heineken: The Candidate
•    Innocean USA, Huntington Beach, Moving Image Advertising, Interactive, Apps, Hyundai Motor America, Hyundai Veloster Turbo / Hyundai Santa Fe / Hyundai Elantra: The Walking Dead Chop Shop
 


Branded Entertainment                            Best Use of Craft/Technique
Gold


Title: Chipotle Mexican Grill - The Scarecrow
Created by: Creative Artists Agency
Production Company: Moonbot Studios
Director: Brandon Oldenburg
Co-Director: Limbert Fabian
Producer: Lampton Enochs
Producer: William Joyce


Branded Entertainment                                                                   Games
                                                                                                Mobile Games
Gold
Title: Chipotle Mexican Grill - The Scarecrow
Created by: Creative Artists Agency
Production Company: Moonbot Studios
Director: Brandon Oldenburg
Co-Director: Limbert Fabian
Producer: Lampton Enochs
Producer: William Joyce


Branded Entertainment                                                                    Online
                                                           Videos, Movies, Webisodes, Social
Gold


Title: Chipotle Mexican Grill - The Scarecrow
Created by: Creative Artists Agency
Production Company: Moonbot Studios
Director: Brandon Oldenburg
Co-Director: Limbert Fabian
Producer: Lampton Enochs
Producer: William Joyce


Moving Image Advertising                                   Integrated Campaign
Gold


Title: Dumb Ways to Die
Created by: McCann Melbourne
Executive Creative Director: John Mescall
Creative Director: Pat Baron
Illustrator/Director: Julian Frost
Account Director: Adrian Mills
Advertiser's Supervisor: Chloe Alsop
Account Manager: Alec Hussain
 

Moving Image Advertising    Technique - TV/Cinema/Online/Mobile
                                              TV Commercial Spot 121 - 240 seconds
Gold

Title: Dumb Ways to Die
Created by: McCann Melbourne
Executive Creative Director: John Mescall
Creative Director: Pat Baron
Illustrator/Director: Julian Frost
Account Director: Adrian Mills
Advertiser's Supervisor: Chloe Alsop
Account Manager: Alec Hussain


Moving Image Advertising    Technique - TV/Cinema/Online/Mobile
                                                                                                       Animation
Gold


Title: Chipotle Mexican Grill - The Scarecrow
Created by: Creative Artists Agency
Production Company: Moonbot Studios
Director: Brandon Oldenburg
Co-Director: Limbert Fabian
Producer: Lampton Enochs
Producer: William Joyce


THE A-LIST JURY
 
 "While many of the great advertising award shows have embraced the brand work being done at the intersection of marketing and entertainment, the A-List Hollywood Awards were born to celebrate this work.” 
 
Chair - Jae Goodman | Co-CCO & Co-Head of CAA Marketing | Creative Artists Agency | Los Angeles
 

 
 "In advertising and marketing, one thing has stayed the same for decades: telling entertaining stories is what it’s about. But today the possibilities and channels are endless. The A-List Hollywood Award therefore is a perfect fit for our times."
 
Stefan Kolle | Founder & Chief Creative Officer | Kolle Rebbe | Hamburg 
 

 
 “Awards shows have two purposes: to reward the remarkable, but even more importantly to show the way forward for our industry. So I'm hoping that we not only get to award some great pieces, but also select a body of work that inspires agencies and clients alike with the possibilities that branded entertainment brings.”
 
John Mescall | Executive Creative Director | McCann | Melbourne
 
 
"Today, we are only limited by our imagination, but our imagination knows no boundaries. This show provokes and celebrates just that." 
 
Tham Khai Meng | Worldwide Chief Creative Officer | Ogilvy & Mather | New York 
 

 
"It says A-List. It says Hollywood. It says awards. All I have to do is decide what I'm going to wear." 
 
Gerry Moira | Chairman & Director of Creativity | Havas Worldwide | London
 

 
"We're not in the information age, we're in the entertainment age. Brands that get that will win.” 
 
William Gelner | CCO & Managing Partner | 180LA | Los Angeles
 

 
"The A-List Hollywood Awards sit at today’s critical intersection of entertainment and commerce. Bringing those two worlds together with class is an art form. I’m excited to celebrate the best." 
 
Jay Benjamin | Chief Creative Officer | Leo Burnett | New York
 
 
“It's about time branded entertainment- one of the fastest-growing marketing practices - got the creative recognition it deserves.” 
 
Rob Donnell | Founder & President | Brand Arc | Los Angeles
 

 
 "I'm honored to be on the jury for the 2014 A-List Hollywood Awards! I can't wait to celebrate the best of the best in advertising and entertainment."
 
Mark J. Marraccini | Head of Development | Kids at Play | Los Angeles
 
 
There are so many great creative pieces being done that bring advertising, marketing and entertainment together. Wonderful thought that leads to some truly remarkable, entertaining work. The A-List Hollywood Awards allows us to take a step back and celebrate this great work around us, and give accolades to those who have inspired us all to be better creative artists.
 
Brien Holman | ECD / Partner | Royale | Los Angeles
 
 
"The best marketing content doesn't interrupt consumers. Rather, it becomes that which they're most interested in. The marriage of advertising and entertainment is the very embodiment of that principle." 
 
Greg Braun | Executive Creative Director | Innocean | Huntington Beach
 

 
 "Our industry already dabbed with entertainment way back in the day, somewhere along the way it lost that focus.  Now we have plenty of reasons to celebrate this resurgence, and I really look forward to being part of an award show that has entertainment at it's core. "
 
Jaime Mandelbaum | Chief Creative Officer | Y&R | Prague
 

 
 "The A-List Hollywood Awards stand out as a unique way to celebrate the brands that have learned how to entertain us."
 
Neil Robinson | Executive Creative Director | AKQA | San Francisco
 

 
 "We should be striving for the day all advertising is considered valuable because it's entertaining. Any show that keeps us on that course is bloody exciting indeed. Count me in."
 
Paul Nagy | Executive Creative Director | Clemenger BBDO | Sydney
 

 
 "There is branded entertainment and there are brands that entertain, I'll be looking for the latter." 
 
Pelle Sjoenell | Executive Creative Director | BBH | Los Angeles 
 

 
  “Thanks to YouTube and SNSs, nowadays there are no borders between advertising and entertainment. The A-List Hollywood Awards reflect the times we live in. Can’t wait to see what is purely fun!”
 
Masako Okamura | Creative Director | Dentsu | Tokyo
 


 "Finally advertisers start to realise that content is king. The A-List Hollywood Awards will will make them also realise that great content is entertainment."
 
Willem Van Den Hoof | Founder & CCO | Make Lemonade | Brussels
 

 
"We used to say Branded Entertainment is the future of advertising. It's actually the present. The A-List Hollywood Awards is what every International ad show should be doing: celebrating brands who have demonstrated the ability to entertain and engage their consumers; and, as a result, totally reinvent their brand with its consumers."
 
Fred Levron | ECD/CD Digital & Branded Content | Ogilvy & Mather | Paris
 

 
"Folks don't wanna be sold to, they want to be entertained. No matter what screen they view it on, the stuff they choose to spend time with has to be good, and only the most entertaining stuff will win. The A-List Hollywood Awards will be a great chance to see who is doing it best."
 
Conway Williamson | CCO | Erwin Penland | New York  
 

Past Winners Archived 
 
Coloribus is the largest and one of the best archive of commercial advertising worldwide.

Advertolog is one of the largest advertising archive, with more than two million adverts for easy browsing and quick download.  

The Inspiration Room is a creative archive and community site first established in 2006.



THE A-LIST HOLLYWOOD AWARDS - The first creative advertising competition of its kind in Hollywood, the entertainment capital, to focus on the intersection between advertising and entertainment across all platforms.
 

The A-List is a term that refers to the most bankable movie stars in the Hollywood film industry. These stars enjoy consistent commercial success in films which are nominated multiple times over for dozens of awards. These are the celebrities that the world looks to as trendsetting icons. As a result, brands, ad agencies, publicists and filmmakers typically flock to these entertainers in order to boost their image and sales.
  

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The A-List Awards
Chipotle Mexican Grill - The Scarecrow
 

Moving Image Advertising Jury
 
 
Tham Khai Meng
Worldwide Chief Creative Officer
Ogilvy & Mather | New York